Video Poster

Beck’s Unfiltered “All Of It” directed by Sam Coleman for 72andSunny and Sterntag (Director’s Cut)

When asked to explore the rawness of the North Sea of Beck’s origins, Sam flipped expectations in this launch campaign for their Unfiltered Lager. The natural cloudiness of Beck’s new Pilsener beer is distributed when the bottle is turned 180 degrees, unfolding a velvety and refreshing taste. “Erlebe Alles” (All Of It) is just what it says – to enjoy all of a Beck’s beer in its purist form.


ECD: Rey Andrade
CD: Emiliano Trierveiler
Art Director: Patric Franz
Copywriter: Momme Clausen
Producer: Andrew Slough

PRODUCED BY: Sterntag Berlin

EP: Boris Reichmuth
Producer: Sabrina Hüppauff


Exec Producer: Zayd Halim
Producer: Boris Vossgatter
PM: Kelly Grobler


1st AD: Craig Brorson
DOP: Tom J Revington
Marine Coordinator / Camera: Jason Martin Frog Squad
Phantom DOP: Johan Horjus
Focus: Reg Maritz
Gaffer: Bernie De Wet
Stills Photographer: Adriaan Louw

Art Director: Wendy Fredriksson
SFX: Gravitron
Stylist: Emma Coleman
Sailsman: Terry Hoffman
Liquid Fx: Chris van der Merve
Hair & Make Up: Monique Bezuidenhout


Editor: Matthew Swanepoel / Priest
Online artist: Blake Prinsloo
Visual FX: Polycat
Colourist: Terry Simpson


2WEI Berlin
Co-produced by Ex Olympic / Field
Co-produced by Lorens at Sterling Sound Studios
Final mix: Lorens at Sterling Sound Studios