Sam crafts a ripple effect of originality in his new piece for KFC & Ogilvy.

Original feeds original, as Sam demonstrates in this exhilarating chain of inspiration that shows the transformative effect of true originality.

CREDITS

CLIENT: KFC Africa

Chief Marketing Officer: Grant Macpherson
Interim Marketing Director: Samantha Redman
Head of Marketing Southern Africa: Lynette Ngwata

AGENCY: Ogilvy

Account Director: Nontsikelelo Mbatha
Executive Creative Director: Mbeu Kambuwa
Creative Director: Galaletsang Kgoathe
Senior Art Director: Melanie Moore
Senior Copy Writer: Nondu Petlele
Agency Producer: Tsakane Mogale
Integrated Producer: Tshepiso Moerane

PATRIOT

Director: Sam Coleman
Senior Producer: Zayd Halim
Producer: Shannon Gloyne
Production Manager: Jessica Raine
Senior Production Coordinator: Lebohang Masiteng
Production Coordinator: Chantal van Zyl
Cast Coordinator: Justine Berman

CREW

1st AD: Craig Brorson
2nd AD: Nicole Henning
3rd AD: Joshua Walker
DOP: Michael Cleary
Drone Op: Nick Riley
Ronin Tech: Duncan Walker
Focus Puller: Alex Bayne
Loader: Hlumelo Slatsha
DIT: Marcel Klopper
VTO: Ryan Sidoo
Art Director: Michael Linders
Set Building: Epic Sets
Wardrobe Stylist: Amy Zama
Wardrobe Assistant: Nadia Omar
Wardrobe Assistant: Terence David
H&M Artist: Suaad Jeppie
Hair Stylist: Carl Isaacs
BTS Photographer: Jonathan Kope

FOOD STYLING

Food Stylist: Bianca Delides
KFC Chef: Nkululeko Nkosi
Food Stylist Assistant: Michelle van Wezel
Packs Specialist: Marc Simpson

POST

Offline Facility: Priest
Editor: Matthew Swanepoel
Title Design: Amelia Cohen

Online Facility: The Refinery
VFX Lead: Eddie Addinal
VFX Lead: Rory Mark
Grade: Kyle Stroebel

MUSIC

Music Supervisor, arrangement & composer: Simon Ringrose
Sound Engineer: Lorens Persson
Track: “Originals Anthem (We Gon Eat)” by Khuli Chana ft 25k & Blxckie

TALENT

Khuli Chana
25K
Blxckie
Rowan Sakarombe
Sindiso Nyoni
Ruberto Scholtz
Sanele Qwabe
Nailed Ntswembu
Island Gals