Jabu’s captivating new FIFA World Cup campaign for Supersport and CANAL+

Built around the upcoming FIFA World Cup, the film imagines a continent slowly falling asleep as Africa waits for late-night kick-offs. Jabu effortlessly blends sharp visual comedy with the rich, cinematic world-building she’s known for.

Shot in Cape Town with an exceptional local crew, the campaign rolls out across more than 20 African countries ahead of the tournament.

SuperSport “Sleep Can Wait” directed by Jabu Newman

CREDITS

CLIENT: CANAL+ / SUPERSPORT

Emilie Pietrini
Hala Saab
Ryan Cummings
Nhlanhla Lebethe
Yatish Narsi
Sandiselwe Gamede
Angerie Van Wyk

AGENCY: BETC PARIS

Agency Lead: Mathilde Lançon
Agency Lead: Grant Fega
Agency Lead: Kenza Daoudi
Chief Creative Officer: Stéphane Xiberras
Exec Creative Director: Nicolas Lautier
Creative Director: Eric Astorgue
Copywriter: Guillaume Denis
Art Director: Matthieu Hamon
Art Director: Margot Pinguet
Art Director: Martin CAUSSE
Creative Director: Adam Ghoubali
Strategic Planner: Mia Assor
Strategic Planner: Victor Peltier
Coordinator: Florence Bonneau
Producer: Slim Trabelsi

HAVAS SA

Agency Lead: Stephanie Mazingi
Agency Lead: Carel Scheepers

PATRIOT FILMS

Director: Jabu Nadia Newman
Executive Producer: Zayd Halim
Producer: Lauren Dugmore
Production Manager: Olive Murdoch
Production Coordinator: Adriaan van Olm

CREW

DOP: Jason Prins
1st AD: Grant Nale
SFX: Fire House FX
Art Director: Claire Gritten
Props Master: Greta Davis
Stylist: Peter Georgiades
Hair & Make Up: Suaad Jeppie
Stills Photographer: Antonia Styen
BTS Photographer: Andile Phewa

POST

Editor: Xander van der Westhuizen at Good Edit
Colourist: Kyle Stroebel at Mushroom Media

PROSE ON PIXELS

Post Producer: Claire Prud’homme
Line Producer: Carl Cohen
Graphic Artists: Assia Bouly & Julien Alborghetti
Sound Producer/Director: Marion Torreilles
Music Supervision: Adrien Alexandre
Sound Engineer: Etienne Espannet