The long walk to an ice-cold 7UP

For Road Runner, Anton’s latest campaign for 7UP, the challenge wasn’t building huge sets or shooting in an exotic location. It was taking a relatively ordinary road near Cape Town and turning it into a bustling, hot East African neighbourhood.

That came down to a huge team effort across production design, cinematography, colour grade, wardrobe, hair & makeup and VFX. We’re proud of how much personality made its way into every corner of the frame.

7UP “Road Runner” directed by Anton Visser

CREDITS

CLIENT: Pepsico

Marius Vorster
Raylene Barlow
Sibahle Sabela

AGENCY: Accenture Song

Executive Creative Director: Devin Kennedy
Creative Group Lead: Mncedi Kunene
Art Director : Ayesha Kaprey
Group Account Director: Vicki Mason
Account Director: Zoe Myburgh
Senior Producer: Joshua Michael

PATRIOT

Director: Anton Visser
Exec Producer: Zayd
Producer: Deenan Naidoo
Production Manager: Jess Raine
Production Co-ordinator: Lebohang Masiteng

CREW

DOP: Grant Appleton
1st AD: Coenie van dyk
Focus Puller: Diogo Domingues
Gaffer: Travers Randall
Grip: Roderick Dean-Smith
Art Director: Andree du Preez
Stylist: Lethabo Motlatle

POST

Editor: Ricky Boyd at Deliverance
Post Producer: Paula Raphael
Colourist: Kyle Stroebel

VFX and Online at Refinery
VFX Supervisor: Eddie Addinall
VFX producer: Simone Fanti

AUDIO

Audio and Mix at The Workroom
Sound design: Michael Botha
Producer: Jenna Lange

CASTING: Zest Casting