Known for her eye-catching visual style, Jabu Newman tells stories rooted in South African youth culture, engaging audiences with a blend of sensitivity and sharp insight.

This has seen her helm work for brands like Adidas, Nando’s and Standard Bank in South Africa but also further afield for Anomaly and Park Pictures in the U.S. and Orange’s Maxit mobile app launch in Africa. Newman’s work is deeply informed by Johannesburg – a city setting global trends in music, fashion and art.