Sam Coleman


A former creative and art director, Sam Coleman brings brand storytelling to life with epic visuals, a high level of film craft, and authentic performances.

Sam previously spent four years at 180 Amsterdam, building an award-winning creative team with international influence. After crossing the Atlantic to Mother New York, he returned to Cape Town to focus on honing his craft in filmmaking as a director.

Sam is equally at home working with diverse talent – from world record holding athletes and Olympic gold medallists, to rappers in futuristic music videos in Uganda. His handle for storytelling, performance, and unique collaborations – alongside his experience in agency and brand creative departments – has seen him helm Cannes, Clios, Ciclope, and D&AD award-winning campaigns for the likes of VW, Coca-Cola, Adidas and Becks.